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EJE Trans-Lite Inc.
This is a business case study of a Canadian company called EJE Trans-Lite Inc., which produces the Digi-Lite, a very small lighting device used for survival, and this item is small enough to be sewn into a lifejacket, survival suit, or added to a life raft. The Marketing Director faces a dilemma because one distributor wants the price lowered, and the director must make a decision.
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