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Flying High on the Internet
When Easy Jet executives bet the future of their company on people’s being willing to buy airline tickets on line, they were taking a gamble: Few people at the time were buying such high-priced goods over the internet because of security concerns. A combination of an extremely well-designed webpage along with an understanding of customer psychology has allowed the company to experience substantial success that – while slightly diminished over the past two years – remains one of the most significant success stories within the world of internet commerce.
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