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Strategic Management Case Analysis: Zara: Fast Fashion
Zara is the largest of six apparel retailing chains owned by Inditex of Spain. This fashion forward division utilizes a unique mix of medium quality, affordable prices, just in time strategy, and shorter than average cycle times to secure its place of one of the leading apparel retailers in the world. Despite significant growth over the course of its history, Zara now faces strategic issues that could affect its continued profitability.
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