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The European Marketing Strategy.
This seventy- nine page dissertation is about the European marketing strategy. Due to the integration of the European economy and the many new and lucrative ways of conducting business, an organization wishing to enter the European market, even if it is just one nation it sells to, must take into account the whole of Europe in its marketing strategy because it is likely that the organization will flourish all around Europe. 79 pgs. Bibliography lists 51 sources.
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